Who are we? We find that we live on an insignificant planet of a humdrum star lost in a galaxy tucked away in some forgotten corner of a universe in which there are far more galaxies than people

— Carl Sagan

Beer Commercial on the Moon

Rolling Rock is running ads telling people to go outside on March 21 to watch their logo projected on the Moon with lasers. See: www.moonvertising.com
 
Note this is a hoax. The lasers needed to bounce off the bare surface of the Moon would need to be too powerful for safe use. (The Moon's albedo is only 12%).